RESUME

EDUCATION

Design Communication Arts – UCLA

This certificate program offered a solid foundation in design principles, tools, and techniques, emphasizing both conceptual thinking and practical execution. Hard skills learned included Photoshop, InDesign, Illustrator, along with classes about history of design and different methodologies and execution. Learned how to create and manipulate vectors, retouch images, create brand identities (color palettes, typography, logos, imagery, etc.)

Data Analytics Certification – UC Berkeley An intensive certification program focused on gaining technical skills such as Excel, Python, HTML/CSS, JavaScript, SQL, Tableau, and Fundamental Statistics to better visualize data

Bachelor’s of Arts – San Diego State University 3.96 Major GPA, 3.60 Overall GPA

SKILLS

Soft Skills: Verbal & Written Communication, Flexibility, Client Relationships, Organization, Time Management
Technical Skills: Data Visualization, Copywriting, Design
Applications & Tools: Google Suite, Asana, Box, SharePoint, Google Analytics, Meta/Facebook Business Suite, Facebook Ads Manager, Excel, Tableau, Microsoft Office Suite, Instagram, TikTok Ads Manager, Canva, Dash Hudson, Sprout Social, Wordpress, Adobe Photoshop, InDesign, Illustrator

EXPERIENCE

October 2023 - August 2024

February 2021 - July 2022

March 2020 - February 2021

Trip Development Data Quality Coordinator

Backroads Travel

Oversaw audits of tour costs and data validation to ensure budget accuracy
Created visuals and presentations for stakeholders that allowed for communication of data findings across different levels of understanding
Served as a company resource by providing trainings and fielding questions about data processes and best practices

Account Manager/Creative Project Manager

Taylor & Pond Digital Marketing Agency

Previous Agency Clients: JLo Beauty, Clairol, Jergens, Westmore Beauty, Malibu C, Olaplex and others

Managed cross-functional teams, including Graphic Design, Content Creation, and Web Development, to deliver cohesive brand experiences across digital platforms.
Led the creative direction and design execution for digital campaigns across 6-8 high-profile beauty brands, ensuring visually compelling content aligned with brand identity.
Oversaw the creation of graphic design, video, and photography assets for Instagram, Facebook/Meta, Twitter/X, and TikTok, collaborating with influencers and UGC creators to develop engaging visual content.
Designed and implemented A/B testing strategies for visual assets, optimizing creative performance based on engagement metrics and brand objectives.
Presented design concepts, project timelines, and campaign performance insights to C-suite executives, translating data into actionable creative strategies.

Brand Strategy Manager & Graphic Designer

Laurie Wellness, Hugs Petsitting, Tags That Last

Developed custom brand identities for clients by designing logos, color palettes, typography systems, and visual guidelines to establish a cohesive brand presence.
Collaborated with clients to understand their vision, target audience, and market positioning, translating insights into compelling visual storytelling.
Delivered comprehensive brand style guides to ensure consistency across digital and print media, including social media assets, marketing materials, and website design.